The Business Mind with Mark Fechner: Change Your Mind, Change Your Business: Getting Customers in a Pandemic World

The past 3 years have been a personal and professional challenge for everyone.  Owners and executives have had to adopt or change their business plans to accommodate the new variables we are facing.  If your business is tied to the arts, that challenge has been magnified.  Most revenue in the arts is sourced from its patrons with discretionary income. Since discretionary income has been dramatically reduced, artists of all genres have suffered more than most professions. So, how do artists adapt their businesses to this new paradigm?

My guest, Mark Vander Vinne is a fine painting artist. He has won several awards and commissions for his work.  We’ll be discussing how he has adapted his business and what are his future intentions.